Author Archives: John McLachlan

Creative Director of Full Bleed Arts Marketing

We are all media companies

Written on December 21, 2011 by in Social Media

Chris Brogan wrote a piece about “are you a show or a station?” in what you put out in social media. If your program is a show you stick very closely to a narrow focus but if you’re a station you put out a variety of content. A good example of this would be someone…

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Nanny photographer and the process of making art

Written on December 19, 2011 by in General Discussion, Off the Page

Perhaps today, Vivian Maier would have posted her more than 100,000 photographs of everyday life in Chicago on Flickr or Facebook. In the 1950s, this was not an option. Why did she take so many photographs when she clearly knew that hardly anyone would ever see them? It’s always struck me that though it’s wonderful…

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Podcast with Jeff Bryant of The Human Statues

Written on December 14, 2011 by in Podcast, Social Media

Spreading Jubilation Across the Nation Podcast #10 with Jeff Bryant (40:13) is available for download or you can listen in iTunes (you may need to view in iTunes and actually “subscribe” to see the most recent episode). I got to know Jeff through a booking conference for the performing arts in Vancouver called Pacific Contact. Well, in fact, I…

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Are you a blogless wonder?

Written on November 15, 2011 by in Social Media

There I was presenting a workshop on arts marketing and I casually asked the group of 45 artists and people working for or volunteering for arts organizations how many used a blog as part of their overall strategy. One person put their hand up! My learnable moment had come. I was humbled and realized how…

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