Here are a few thoughts I have as someone who works in the arts. Steve Jobs was such a strong leader and personality. I think Apple will suffer greatly without him. The magic has left the building and things will not be the same. In small arts organizations this can happen when a dominant leader…
Category Archives: Branding
How to be a remarkable small town arts presenter
Do you present performing arts in a small community? You could learn a lot from two dynamic (dynamos, more like it) volunteer presenters from the little town of Burns Lake (population about 2,800) in Northern British Columbia, Canada. I had the pleasure of speaking with John and Sandra Barth who head up Lakes District Arts…
What I learned about art and business from Steve Jobs
Steve Jobs resigned as CEO of Apple. I’m going to miss him at the helm. He inspired me in so many ways and here is one. The most important thing I learned about art and business from Steve Jobs was that some people will never, ever, “get it” and that it’s pointless trying to get…
The Illusion of Social Media
Recently, I read a post by James Shelley called The Organization of Self and there was a line in it that really struck me as being right on the money: “When people ‘become’ organizations they begin behaving like them too: they start placing their value on their market share, or how many friends or followers…
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John McLachlan is Creative Director of Full Bleed Arts Marketing. He brings years of experience having worked as a performing artist, an arts administrator and a graphic/web designer specializing in marketing for the arts.