There I was presenting a workshop on arts marketing and I casually asked the group of 45 artists and people working for or volunteering for arts organizations how many used a blog as part of their overall strategy. One person put their hand up! My learnable moment had come. I was humbled and realized how…
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In the performing arts world of community-based presenters, there is often talk about “how to get younger audience members?” I took part in a discussion about this at Alberta Showcase in Edmonton, Alberta. How to market younger or what are deemed more “edgy” artists in a community concert series was the question being asked after…
Steve Jobs got it
Here are a few thoughts I have as someone who works in the arts. Steve Jobs was such a strong leader and personality. I think Apple will suffer greatly without him. The magic has left the building and things will not be the same. In small arts organizations this can happen when a dominant leader…
Print media is not dead
Despite rumors to the contrary, print media is not dead and here are two performing arts brochure samples that Full Bleed has worked on in the last two weeks. The first is for the Capitol Theatre in Nelson, BC. These are some page spreads from their 24-page season brochure. The second is for a small,…
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John McLachlan is Creative Director of Full Bleed Arts Marketing. He brings years of experience having worked as a performing artist, an arts administrator and a graphic/web designer specializing in marketing for the arts.